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Emerging Markets

In the ever-evolving digital landscape, our Demand Side Platform (DSP) service lights the way to success for advertisers. Whether you are a SMB, you can benefit from expansion into emerging markets.

Emerging markets often have larger populations and growing economies, offering a vast pool of potential customers that often exhibit higher engagement rates with digital content. This increased engagement enhances the potential for ad interactions and conversions. Additionally, the rise of a prosperous middle class in these regions creates a sizable consumer group with disposable income and desire for modern brands and services.

By entering these markets early, advertisers can gain a competitive edge, establishing their brand presence and loyalty before competitors.

AI-Powered Targeting

LanternBid uses advanced AI algorithms to enable precise targeting and personalized campaigns that stand out from generic advertising. Our deep learning models can ingest and analyze vast datasets, intelligently identifying patterns and trends to create intricate user segments. Don't just follow what has been tried before - we can help you illuminate new audiences within emerging markets.

Omnichannel DSP

We offer an extensive array of ad formats, providing a versatile toolkit to engage target audiences across various channels and platforms. From traditional display ads and eye-catching banners to immersive video ads and interactive rich media formats, LanternBid can cater to a wide range of creative preferences and campaign objectives.

Additionally, we enable advertisers to leverage innovative ad types such as native advertising, seamlessly integrating promoted content into organic feeds, allowing for personalized ad experiences based on user data. With support for in-app, mobile web, and desktop advertising, we ensure brands can reach their audiences on any screen.

Not sure what's best for your business? LanternBid offers a free creative consultation to all new clients.

Automated Reporting

Our comprehensive reporting allows us to assess the performance and outcomes of your digital advertising campaigns. We offer a wide range of reporting, providing key metrics and insights into your desired consumer groups.

As your campaigns delve into emerging markets, it is important for brand safety to understand each ad's reach, viewability and engagement.

Geographic Performance

Click-Through Rate (CTR)

Demographic Insights

Cost per Click/Mille (CPC/CPM)

User Behavior Analysis

Conversion Rate

Ad Creative Performance

Return on Investment (ROI)

Sentiment Analysis

Viewability

Driving Results

Our advanced AI system enables us to quickly analyze auction data and optimize our real-time bidding processes. This includes assessing the value of each ad impression and adjusting bids accordingly, ensuring data-driven decisions that result in cost-effective purchases.

AI algorithms can also detect fraudulent ad inventory, helping us avoid wasteful spending on fake or low-quality traffic. By analyzing patterns and historical data, our system can identify suspicious activity and flag fraudulent sources.

Are you ready to light your way?

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